Pay Per Click Management
Pay Per Click (PPC) Management is an essential tool for any business looking to maximize its online advertising efforts. At its core, PPC is a method of online advertising that allows businesses to place ads in front of their target audience, paying only when someone clicks on their ad. However, managing a successful PPC campaign can be a complex and time-consuming process, requiring in-depth knowledge of keyword research, ad copywriting, bid management, and data analysis.
OUR CERTIFICATIONS
How Pay Per Click Works: An Overview
PPC, or Pay Per Click, is an online advertising model in which businesses paid every time a user clicks on their ads. These ads can appear on Social Media Channels, Search Engine Results Pages (SERPs), or other websites that allow advertising.
PPC works by allowing businesses to bid on keywords or phrases that are relevant to their target audience. When a user searches for those keywords or phrases, the search engine or platform will display ads that are related to the search query.
The amount an advertiser pays for each click is determined by a bidding system. Advertisers set a maximum bid for their ads, and the search engine or platform uses an algorithm to determine which ads to display based on factors such as bid amount, ad relevance, and landing page quality.
PPC campaigns can be highly targeted, allowing advertisers to reach users who are searching for specific products, services, or information. They can also be customized to display to users in specific locations or at certain times of the day.
Turn Your Ideal Customers into Loyal Fans
Create lasting customer relationships by turning your ideal audience into loyal fans with our proven strategies. Our expert team uses advanced techniques to identify your ideal customer base and craft tailored campaigns that resonate with their needs and preferences. By utilizing cutting-edge technology and data-driven insights, we can help you not only convert your dream customers but also keep them engaged and loyal for years to come. With our Pay Per Click Management services, you can elevate your brand’s visibility, drive more traffic, and generate higher revenue while building strong customer relationships.
Benefits of paid advertising vs. organic growth
Benefits of PPC advertising management
PPC advertising management offers several benefits for businesses:
Fast measurable results:
PPC advertising management provides fast measurable results, as you can immediately see the impact of your advertising campaign on traffic and conversion rates. This allows you to make quick and informed decisions on how to optimize your campaign for better results.
Traffic is targeted:
One of the biggest benefits of PPC advertising management is the ability to target your desired audience. With various targeting options like demographics, interests, and behaviors, you can show your ads to targeted people. This increases the chances of getting high-quality traffic.
You only pay for clicks:
Unlike traditional advertising methods where you pay for impressions, with PPC advertising management, you only pay for clicks. This means you are only paying for traffic that is actually interested in your offer and potentially willing to convert into customers.
Get on the top spot of Google’s page 1 result instantly:
PPC advertising management allows you to bid on specific keywords and get your ads displayed on the top spot of Google’s page 1 result instantly. This gives you a competitive advantage over organic search results.
SEO vs. PPC: What is the Best Strategy for Your Brand?
SEO (Search Engine Optimization)
PPC (Pay-Per-Click Advertising)
SEO is a digital marketing strategy that aims to optimize your website’s visibility in search engine results pages (SERPs) organically. It involves various techniques such as keyword research, on-page optimization, content creation, link building, and more to improve your website’s ranking in search engines like Google. SEO focuses on driving organic traffic to your website.
PPC is a paid digital marketing strategy that involves placing ads on search engines or other websites to drive traffic to your website. With PPC, you pay every time someone clicks on your ad. It allows you to target specific keywords, demographics, and interests to reach your target audience. PPC provides faster results than SEO and allows for more control over your ad campaigns.
Just Lead Market’s Process of work
At Just Lead Market, we have a refined process that helps us improve quality scores by creating an optimized website and advertisement on it. Our methodology consists of the following steps:
Initial Brief:
To start our process, we schedule project kick-off meetings to gain a thorough understanding of your objectives and goals. During these meetings, we gather information about your target audience, SEM history, expectations, and budget.
Understanding Brand and Customers:
Our team takes a deep dive into comprehending your brand, products, and unique selling proposition. We also conduct extensive research to determine your customers’ online behavior and the most effective ways to reach and engage them.
Research and Setup:
We collaborate with you to fine-tune your SEM campaign objectives. Whether it’s enhancing conversions, acquiring more followers, boosting sales, generating subscribers, raising brand awareness, or a combination of these, we establish a mutually agreed plan of action.
Design/Development:
We utilize our Google Ads expertise to develop ads that are fully responsive to mobile and feature compelling content that highlights your unique selling propositions.
Continued Analysis:
We don’t just set up your campaign and leave it at that. Our team utilizes Google Analytics to constantly monitor the performance of your ads, making any necessary adjustments to optimize your ad spend and ensure the best results.
Pay per click services
Just Lead Market provides many services, including:
PPC Marketing is the Right Decision for Your Brand
BASIC PLAN
- $500-$3499/month ad spend (paid to channel)
- Advanced ad targeting
- Advertising creation
- Bid Management & Optimization
STANDARD PLAN
- $3500-$6999/month ad spend (paid to channel)
- Advanced ad targeting
- Advertising creation
- Bid Management & Optimization
PREMIUM PLAN
- $7000-9999/month ad spend (paid to channel)
- Advanced ad targeting
- Advertising creation
- Bid Management & Optimization
Frequently Asked Questions
CPC (Cost Per Click) is a pricing model used in PPC advertising, where advertisers pay for each click their ads receive. PPC (Pay Per Click) is a broader term that refers to any advertising model where advertisers pay based on clicks, regardless of the pricing model.
Some common mistakes to avoid in PPC advertising include targeting broad keywords, neglecting negative keywords, not optimizing ad copy, ignoring quality scores, and not tracking results and adjusting strategies accordingly.
Pay Per Click (PPC) advertising can be a highly effective way to drive targeted traffic to a website or landing page. It allows businesses to reach potential customers who are actively searching for their products or services and can help increase brand awareness, generate leads, and drive sales.
PPC advertising works by allowing advertisers to bid on specific keywords or phrases that are relevant to their target audience. When a user searches for those keywords or phrases, the ads are displayed on the search engine results page or the social media platform.
Request a Proposal
Get in contact and let us know what you’re trying to achieve. If we think we can help you grow, we’ll prepare a proposal where we can show you how we’ll improve your PPC’s return on investment.
