The topic of AI Generated Content and how it affects search engine results is becoming more and more important as the digital world changes. Are we seeing a big change toward making material automatically? And how does Google understand and rank material made by AI? Let’s dig deeper into these questions and look at some good ways to make your work more visible on Google.

Is AI Generated Content Effective for SEO?

A lot of people are using AI-generated content, which has made people wonder about its quality and value. But, despite what most people think, Google does not favor content made by AI over content made by humans just because of where it came from. Google instead looks at content based on how useful it is, how good it is, and how pleased people are with it.

When it comes to search results, Google stresses how important good information is, no matter how it was made. Google places things based on how relevant, knowledgeable, authoritative, and trustworthy they are (E-A-T), not on whether they were written by a person or an AI.

Getting to Know the Google Keyword Search Ranking

To understand how Google ranks information, you need to know the main things that affect search results:

• To give people the right results, Google’s computers look at what they type into the search box. If you want to rank well, you need to know what the person wants and give it to them.
• Content that is good and answers users’ questions well has a better chance of moving up in the search results. Google checks material for more than just the number of words used to see if it is important. Things like video content and backlinks are taken into account.
• Google gives more weight to website usability, such as those that are mobile-friendly and easy for people with disabilities to access. If you make sure that people can easily use your website, you better believe that you will rank well.
• Google looks at where a person is, what they’ve searched for before, and their search settings to make search results more useful to them. You can make sure that your content meets the wants of your viewers if you know what they are going through.

Using AI in Content Marketing Strategy

And while AI can speed up the writing process and help with keyword research, your content marketing plan still needs to include new ideas and experiences from people. When you mix information from AI with fresh ideas from people, you can make content that really speaks to your audience. You should improve search accuracy based on users’intent.

Effective strategies for using AI in content marketing include:

• Coming up with Topics and Keywords: AI tools can help you come up with topics, make keyword lists, and find long-tail keywords that are important to your field.
• Artistic Inspiration: AI-powered picture generation tools can help you come up with ideas for visual content, which can enhance your artistic vision and creativity.
• Streamlining Processes: Adding AI tools to your content creation routine can speed things up, saving you time and effort while keeping the quality of the content high.

What is content creation?

Coming up with ideas:

• Come up with content ideas by looking at the wants, needs, and trends of your audience.
• Coming up with ideas for themes and topics that fit with the creator’s or organization’s goals.

Setting up:

• Putting together a content plan that lists goals, outlets, KPIs, and the people you want to reach.
• Making an editing calendar to plan when to publish content and make sure it’s always the same.

Do research:

• Thoroughly researching picked topics to get knowledge, facts, and ideas that are useful.
• Finding gaps and chances by looking at the material of competitors and the trends in the business.

Creation

• Writing, creating, or making different kinds of material, like blog posts, movies, maps, podcasts, and more.
• Making sure that the material is interesting, useful, and in line with the style and message of the brand.

Content Optimization:

• Adding relevant terms, meta tag optimization and optimizing titles and descriptions to the material is called search engine optimization (SEO).
• Use headers, bullet points, and video features to format information so that it is easy to read and use.

Sending out:

• Sharing information through the right means, like a website, blog, social media sites, email updates, and papers from other companies.
• Adapting material for each site and group to get the most views and interactions.

Promotion:

• Using paid ads, relationships with influencers, social media promotion, and email marketing efforts to get the word out about content.
• Getting people to interact with your content by posting comments, sharing, liking, and reviewing it.

How to Measure:

• Using analytics tools to keep an eye on measures like traffic, engagement, sales, and return on investment (ROI) to track how well content is doing.
• By looking at data, you can find trends, learn how your audience acts, and make your future content plans better.

Outranking the Competition with Human-Led Digital Marketing

Focus on digital marketing strategies that are led by people and put user experience and participation first if you want to rank higher than your competitors in search results. 

• Set up your link profile: Spend money on link-building tactics that focus on quality over number. Talk to trustworthy sources and use tools like  HARO help a reporter out to get backlinks from trustworthy websites.
• Tap into the knowledge and creativity of people: When you’re making material, put an emphasis on human knowledge and innovation. Unique points of view, personal stories, and ideas from experts in the field can help your material stand out.
• Spend money on SEO Search Engine Optimization: Make a full SEO plan that includes term study, on-page optimization, and content changes. Keep an eye on changes to the system and make changes to your approach as needed to stay visible in search results.

Strategic SEO can help your work get more views

AI Generated content can help your content marketing, but it should only be a small part of a plan that is led by people. Pay attention to quality, value, and user experience to get your content seen more on Google and beat out the competition.

Are you ready to boost your SEO and get more people to see your work? You can work with us to make good content that your readers will enjoy and that will get you benefits.