1. Failure to promptly fix errors:

Google may suspend your account if serious errors are not addressed promptly.

Tips to Avoid Suspension:

• Promptly fix errors and address issues promptly to avoid suspension.
• Regularly check and resolve any errors in your Google Merchant Center account.

2. Incorrect or incomplete Merchant Center setup:

Ensure that all settings in your Merchant Center account are properly configured with accurate details.

Tips to Avoid Suspension:

• Ensure proper setup and accurate details in the Merchant Center.
• Double-check all settings and information to ensure they are correct and complete.
• Verify that the product information, such as titles, descriptions, images, and attributes, is accurately mapped and aligned with the requirements of the Content API.

3. Inconsistent pricing across feed and website:

Ensure that the prices of your products match across your feed and website.

Tips to Avoid Suspension:

• Keep pricing consistent across the product feed and website.
• Avoid discrepancies in pricing to maintain compliance and prevent suspension.

4. Promoting out-of-stock items:

Avoid advertising deals and promotions for products that are not currently available on your website.

Tips to Avoid Suspension:

• Regularly update product availability to avoid promoting out-of-stock items.
• Ensure that any deals or promotions mentioned in ads are available on the website.

5. Use of misleading information or deceptive ad copies:

Refrain from using deceptive tactics or false advertising to manipulate users.

Tips to Avoid Suspension:

• Use honest and accurate language in your ads to avoid misleading customers.
• Avoid deceptive tactics and provide clear and truthful information about your products.

6. Advertising deals and promotions not available on the website:

Avoid advertising deals and promotions for products that are not currently available on your website.

Tips to Avoid Suspension:

• Provide accurate and transparent information to avoid misleading customers.
• Ensure that any deals or promotions mentioned in your ads are available on your website.

7. Attempting to drive traffic using a different brand name:

Refrain from attempting to redirect traffic using an unrelated brand name:

Tips to Avoid Suspension:

• Avoid using a specific brand name to redirect traffic to unrelated parts of your website.
• Use your brand name consistently and ethically to maintain trust with customers.

8. Violation of product page structure standards:

Follow the standards and guidelines for your product pages, avoiding false claims, over-promising, and the use of fake trust stamps or images.

Tips to Avoid Suspension:

• Follow the product page structure standards and guidelines to ensure compliance.
• Create well-structured and informative product pages that provide a positive user experience.

9. False claims about being a certified reseller or product capabilities:

Avoid making false claims about being certified or exaggerating product capabilities.

Tips to Avoid Suspension:

• Avoid falsely claiming to be a certified reseller or making unrealistic claims about your products.
• Provide accurate and honest information to build trust with customers.

10. Overpromising or using unrealistic language in product descriptions:

Avoid overpromising or using exaggerated language in product descriptions:

Tips to Avoid Suspension:

• Use realistic and accurate language when describing your products.
• Avoid overpromising and set realistic expectations to maintain credibility.

11. Unauthorized use of trust stamps, fake images, or misleading brand associations:

Avoid unauthorized use of trust stamps, counterfeit images, or deceptive brand associations.

Tips to Avoid Suspension:

• Use legitimate trust stamps, genuine images, and accurate brand associations on your website.
• Avoid misleading customers by using fake or unauthorized elements.

12. Concealing or misstating business or product information:

Avoid concealing or misstating crucial business or product information.

Tips to Avoid Suspension:

• Provide genuine and accurate business and product information.
• Be transparent and honest about your business, store information, and contact details.

13. Lying about the business or hiding vital store information:

Refrain from Fabricating or hiding vital store information.

Tips to Avoid Suspension:

• Be honest and transparent about your business.
• Avoid lying or concealing vital storage information.
• Build trust with customers by providing accurate and reliable information.

14. Using fake names, fake business names, or false contact information:

Avoid using fictitious names, false business names, or invalid contact information.

Tips to Avoid Suspension:

• Use legitimate names, business names, and contact information.
• Avoid using fake or false information, as it can lead to suspicion and suspension.

15. Creating a website that closely resembles another brand:

Don’t create a website that closely imitates another brand.

Tips to Avoid Suspension:

• Create a unique website design that differentiates from other brands.
• Avoid creating a website that closely resembles or imitates another brand, as it can lead to confusion and legal issues.

16. Engaging in scams or non-delivery of products:

Don’t engage in scams or fail to deliver products:

Tips to Avoid Suspension:

• Ensure reliable and timely delivery of products to customers.
• Avoid engaging in scams or fraudulent activities that can harm your reputation and lead to suspension.

17. Desynchronization of descriptions in GMC:

Don’t desynchronize product descriptions in the Google Merchant Center:

Tips to Avoid Suspension:

• Maintain synchronization of product descriptions in the Google Merchant Center.
• Regularly review and update descriptions to ensure consistency and accuracy.

18. Mismatched titles compared to website products:

Avoid using mismatched titles compared to products on the website.

Tips to Avoid Suspension:

• Double-check and update titles to match the products on your website.
• Consistent and accurate titles help customers find the right products and improve overall user experience.

19. Outdated or incorrect shipping rates in GMC:

Avoid using outdated or incorrect shipping rates in the Google Merchant Center.

Tips to Avoid Suspension:

• Regularly review and update shipping rates in the Google Merchant Center.
• Ensure that the shipping rates displayed are up-to-date and accurate.

20. Missing contact information, secure checkout, refund policy, or billing terms:

Avoid using missing contact information, secure checkout options, refund policies, or billing terms.

Tips to Avoid Suspension:

• Provide complete and accurate contact information, secure checkout options, refund policy, and billing terms.
• These elements build trust with customers and ensure a positive shopping experience.

Stay tuned for more reasons and tips on how to avoid Google Merchant Center suspension. Subscribe to our email newsletter to receive updates when new tips are released.