If you don’t have a blog promotion strategy, even great posts could get lost in the huge amount of content online.
The truth is that your blog posts, no matter how great they are, will get lost in a sea of web content if you don’t optimize and promote them.
Likely, you’re not pushing your blogs correctly if you think they’re good but no one is reading them. We can help you fix that by giving you a plan for promoting your blog.
Blog Promotion Strategy
What’s the point of blogs anyway? Why can’t businesses skip it?
Blogs are more than just a digital diary; they’re a powerful tool for businesses to connect with their audience, establish authority, and drive growth.
Why Would You Want to Blog for Business?
There are several marketing goals that can be reached by using business blogs. This is why writing should be the main way you add information to your website.
- Get people to visit their website: Blogs are a great way to share useful information with your target audience and get new people to visit your website. People will be more likely to remember your site or subscribe to your blog if they find your posts useful or interesting.
- Find new customers and increase leads: People who are interested in your goods or services are more likely to find you if you write blog posts that are useful to them. Then, these people might turn into leads, and if you take good care of them, they might turn into buyers in the end.
- Gain credibility in your field: Writing blogs on a regular basis can help you become known as an expert in your field. In addition to getting new customers, this can help you network with other people in the same field.
- Take care of your viewers: Taking care of a crowd takes time, but it’s worth it in the end. If you can make a useful blog, connect with its readers, and market itself well, you’ll have no trouble getting people to stick with you.
- Improve how people know your name: Blogs spread the word about your business and help people remember it. Your target audience will be more likely to think of your brand positively if you write blog posts that are both useful and interesting.
How to promote your business by using Blogs?
Writing blogs is a great way to get your business known and set it up for success. As a way to add information to your website, writing and marketing blogs can do the following:
- Get people to buy or use your services: Your blog can help you sell your goods or services by focusing on their benefits and unique selling points (USPs). If you sell a new kind of software that saves time and money for businesses, you might write a blog post about how the software works. You could also include case studies of happy clients who worked with you.
- Talk about news and changes: You can also talk about news and changes at your company on your blog. There could be new employees or important business achievements here. In the event that you hire a new operations manager, you might write a blog post about their background, experience, and plans for the business. You could also use your blog to talk about news about your industry that is important to your business. This would make your company look like an expert in that field.
- Teach your people: Your blog can help people learn more about your business, goods, or services. Blogs help people know about a business and bring in new users. For instance, if you sell something that helps people learn a new language, you could write a blog post about why learning a new language is good. You could also use blog posts in different ways to reach different kinds of people.
But none of these above writing for business uses and benefits will happen if you don’t get people to read your blogs. That being said, let’s talk about your blog promotion plan and your blog promotion schedule.
Blog Promotion Checklist:
There are some things you need to do for your blog before you start promoting it. Some of these are:
- A technical Website Audit: Check all of your links and make sure your site is fast and easy to use by doing a technical site check.
- Content research: Spend some time researching your audience to find out who they are and what they like. Then, make material that is useful and interesting to them.
- Improving the content: When you improve your content, make sure that you use keywords correctly so that people who look for those terms can find your blog.
- Readers who stick with you: People should be encouraged to follow your blog and share your posts on social media.
- Buttons for social media: Check your social media buttons to make sure they are easy to find and work as they should.
- Time tracking tools: You can keep track of how people use your blog with tools like Google Analytics. That way, you’ll know what kinds of information your audience likes.
- Improving the content: When you improve your content, make sure that you use keywords correctly so that people who look for those terms can find your blog.
Now, how do you get people to read your blogs?
Blog Promotion Strategy: How to Get More People to Read Your Blogs
Starting with reusing blogs, here are seven ways to promote your blog and get more people to read it.
To get people to read blogs:
- Use blog posts in different ways.
- Spend money building links.
- Tweet and post on the social media platform.
- Spend money on paid advertising
- Make the most of email marketing
- Get in touch with people who have a lot of impact
1. Give blog posts new uses
Reusing blog posts is one of the best ways to get the word out. Reusing blogs means putting old blog posts into different types of media, like slideshows, videos, or podcasts.
Reusing blogs is a great way to get your content seen by more people and also to recycle it. Say you have a blog post about the benefits of drinking coffee black. You could turn it into an image and share it on social media for people who like to see things.
2. Spend money on building links
Building links is another great way to get people to visit your blogs. Google knows that your blog posts are useful when other websites link to them. Then, your blog will rank better in search engine results pages (SERPs), which will bring you more visitors. This is a good way to use lead development services.
You can get people to link to your blog in a number of ways. One way is to write blogs for other sites. If you’re asked to guest blog, you can put a link to your blog in your author bio. Take part in online communities and answer questions as another way to build links. When you use other platforms, link to your blog posts that are related to the topic.
3. Get the word out on social media
Without a doubt, social media is one of the best ways to get people to read your blog and connect with them. Use the right hashtags when you share your blog posts on social media so that people can find them.
To get people interested in your blog, you can also use social media to run games or gifts. One idea is to give anyone who signs up for your email list a free eBook or gift card.
4. Spend money on paid advertising
You can spend money on ads to get your blog seen by even more people. There are several ways to do this. Let people know about it through social media. You could also use Google pay-per-click (PPC) ads.
Ads quickly bring new people to your blog, but it’s important to keep track of your results to see what’s working and what’s not.
5. Make the most of email marketing
Email marketing is one of the best ways to get new leads, and it also lets you stay in touch with your readers and promote your blog. You can send letters with new blog posts, changes, and special deals when you have an email list.
You can get people to sign up for your email list by giving them a free eBook or gift card. You can also add an email sign-up form to your website and blog.
6. Always post articles
Adding new posts to your blog often is one of the best ways to keep people coming back. This lets people know that you’re regularly adding new posts to your blog.
When you post new pieces, get people to read them by promoting them on social media and through email marketing. You can also send your pieces to websites and groups that are useful.
7. Get in touch with influential people
Influencer marketing lets you get your blog in front of new, relevant people while also promoting it. It’s possible to ask celebrities to share your blog posts on their social media pages when you work with them.
You can use a tool like BuzzSumo or FollowerWonk to find people who make a difference. People who have a lot of followers and are interested in the things you write about will be easy to find with these tools.
