There is nothing wrong with your search engine optimization (SEO) or digital PR efforts. There’s tailored content on your website, you’re active on social media, and you even have an email marketing strategy.
You’re not getting as many online sales or being seen as much as you wanted to, but something is still missing.
What might be wrong?
The answer might be in how digital PR and SEO work together.
Both methods are necessary for success, but they work much better together than when they are used separately.
By mixing the two, you can make a strong plan that expands the reach of your brand to get better leads and make more sales.
If all of this sounds like a lot, that’s why we’re writing this book. In it, we’ll talk about things like
- Learn about SEO and digital PR
- Why Use PR Strategies and SEO Performance Together?
- How to use an SEO PR strategy to make the most of your impact and online visibility
How to Understand SEO and Digital PR
Digital public relations (PR) is the work that is done online to connect with media outlets, influential people, and other groups. It’s about making material that your target audience will enjoy and will want to share on different platforms.
The following are some things that can be done as part of a digital PR campaign:
Writing press releases
Making material that people want to share, like slideshows
Taking part in online talks on boards and social media
Getting in touch with important people in the field
Digital PR is different from traditional PR because it works on reaching online groups instead of traditional media.
SEO, or search engine optimization, on the other hand, is more complicated and involves making your website’s content better so that search engines rank it higher. This has to do with things like
Picking relevant topics
Setting up links between your site and other places
Making sure that pages and posts are set up in a way that is good for SEO (for example, using meta tags)
How do they fit together?
In simple terms, they are both digital marketing tactics that can help you get better leads, lower the cost of getting new customers, raise awareness of your business, and boost sales.
But when it comes to how they work together, SEO and digital PR are like two parts of the same coin—they make each other better.
A good link-building strategy is the only way to get a lot of organic traffic.
“Digital PR can help you reach out to different influencers, media outlets, and publication companies through PR outreach campaigns to get these links and rank your keywords.”
To go into more detail:
Both methods help people know about the brand. Digital PR helps you connect with important people and groups in your niche, and SEO lets you reach more people through natural search results.
Promotion of content: SEO makes sure that your content shows up at the top of search results, and digital PR helps spread it to more places.
Making links: For SEO to work, you need links from websites that people trust. You can connect with these websites and get them to link to your content through digital PR.
You can see that how well you do with digital PR has a big effect on how well you do with SEO. Together, they make a strong and successful brand recognition plan that helps you achieve more.
Do you know why you should use PR strategies and SEO performance together?
You may still be wondering why you need both digital PR and SEO at this point. You could get by with just one.
Good SEO and internet PR aren’t the only parts of a brand recognition plan. That’s right, what you do with the other side of the coin helps your SEO.
1. Get social proof and show that you are an authority
As a start, good public relations tactics get your SEO-friendly content in front of the right people.
You’ll get more backlinks, comments, and shares if you do your PR strategy right. All of these must be done to raise knowledge of your brand and move up in search engine results.
In the same way, a good SEO content plan helps build the credibility of your material. To do this, you need well-optimized content that gives people useful information and gets you more shares and backlinks.
In the eyes of search engines, these links add up to make your site look more trustworthy.
2. Discover how powerful search and social media can be
An SEO content strategy is for search engines, and a PR plan is for people to share your content on social media.
When you combine them, you get a strong brand marketing plan that goes beyond organic search and increases your chances of getting more social media conversations.
How it works:
You use a digital PR plan to make content that is good for SEO and then put it out there. Sharing it on social media, writing guest posts, and other things would count.
When people find your material through search engines or social networks, they share it with other people.
Word of mouth spreads, which gives you more chances to get backlinks and helps you move up in the SERPs.
Remember that the content of your PR plan needs to be skilled and easy to share for your SEO to benefit.
3. It’s natural, free, and moral
Let’s be clear: this isn’t some spammy way to get leads where you pay for links just to move up in the rankings.
This is still a long-term game that uses gray-hat SEO techniques that work well. Help A Reporter Out (HARO) can help you find links, Google Terms Planner can help you pick the right terms, and HubSpot can help you get new leads.
Google can now find websites that change keyword rankings more easily.
“External relationships and links from well-known websites keep your sites from getting punished, especially when Google changes its algorithm.”
Both SEO and PR can help you get new customers, but you need to be patient and honest for both to work.
How to make your SEO PR strategy have the most impact and be seen
So, what makes a good plan for SEO content? Here is a list of the best ways to raise notice of your brand.
1. Write white papers, case studies, and research based on data.
A lead creation PR strategy is more than just getting your name out there. And you should bring something of value to the table when you ask experts for backlinks. That’s why you need information that is well-researched and gives more.
To show how your product or service is different from the others, you can use data-driven guides, case studies of past work, and white papers. This helps people trust your company and gives you free media hype.
When writing this kind of text, make sure you have the following:
The study’s purpose
A lot of information and sources
A clear thought or conclusion
Visuals that are useful, like infographics
People and reputable organizations love to share information that has been thoroughly studied. So, this could be your chance to get useful backlinks and comments that will help your SEO.
2. Use news and industry to lead with your ideas
It’s one thing to get citations and backlinks through HARO and other sites. But if you want to stand out, your information needs to be up-to-date and relevant to your business.
That’s why you should always know what’s new in your area and look for chances to share your ideas as a thought leader.
How we can write a successful HARO outreach email:
Let them know briefly why you’re writing this and why you’re the best person to add to the piece.
Give specific examples of how your story or knowledge could be useful for the piece.
Include extra materials that make your message more useful and help people believe you are an expert in your area, like
- Links to old work
- Press reports
- Research d. Polls
Thank them for their time and give them your contact information in case they have more questions. Put your name, company, and job at the end of your email to make it look more official.
Remember that the journalist needs to understand what you’re talking about, so don’t get too technical or industry-specific.
“Journalists need answers that come from real life.” On the other hand, they can just look online for answers.”
3. Be crafty
Yes, your ads are all about making your SEO work better. But even though experts and journals love data, you don’t have to use only charts and figures.
High-quality, impactful pieces are more important than churning out content for the sake of churning out content.
Use imagination in your SEO and PR plan, such as:
Video material
Infographics
Webinars
Material that you can interact with
These images from a franchise marketing guide show that the material is reliable and break up the long-form text:
These creative ideas are more likely to make people notice and talk about you. Plus, they help you change up your outreach plan, which makes it less expected and more interesting.
