Getting people to notice your website can feel like looking for a needle in a haystack on the internet. Don’t worry, though! You can make your website more visible and move up in the search engine results pages (SERPs) if you know what to do and how to do it. Understanding Google’s Page Rank system and how it affects your website’s success is an important part of this trip.
What is PageRank?
PageRank is Google’s system that figures out how important and relevant a web page is by looking at how many and what kind of links point to it. Check it out as a sign of trust from other companies. Your Page Rank score goes up when more trustworthy and important sites link to it.
The History of PageRank
On January 9, 1998, the first PageRank patent was turned in. The description of it was “Method for ranking nodes in a linked database.” This patent ran out on January 9, 2018, and it wasn’t extended.
When the Google Directory came out on March 15, 2000, Google first told everyone about PageRank. It was like the Open Directory Project, but it was sorted by PageRank. On July 25, 2011, the list was taken down.
The version that most SEO experts were most interested in was the one that came out in the Google toolbar on December 11, 2000.
This is what Google’s interface looked like when PageRank was added.
Google’s old menu had a Page Rank of 8/10.
The last time PageRank was changed in the menu was on December 6, 2013, and it was finally taken away on March 7, 2016.
There was a small difference in the PageRank that was shown in the menu. The PageRank was shown with a basic 0–10 numbering method. But PageRank is a linear scale, which means that getting each higher number is harder than the last.
It was even added to Google Sitemaps (now called Google Search Console) on November 17, 2005. It was shown as high, medium, low, or not at all. On October 15, 2009, this ability was taken away.
How the PageRank Algorithm Works
PageRank is based on a complicated system that takes many things into account, such as the amount of links, the reputation of the sites that link to you, and the importance of the anchor text. Although the exact method is kept secret, knowing how it works can help you make your website more visible.
Increasing Your PageRank
Now that you know what Page Rank is and how it works, let’s look at some ways to improve your site’s score:
- Quality Link Building: Make sure the websites that link to you are trustworthy and related to your business. Stay away from spammy or link schemes that could hurt your image.
- On-Page SEO Techniques: Search engines will like your site more if you improve its content, meta tags, and URL layout. Use important buzzwords in a way that doesn’t look forced throughout your writing.
- Off-Page SEO Techniques: To make your website more visible and get quality backlinks, do things like guest writing, social media marketing, and relationships with influential people.
- Canonicalization: Make sure that your website’s canonical tags are set up correctly to get rid of duplicate material and keep your PageRank from dropping.
- Google Search Console: Use Google’s suite of tools, such as Search Console, to keep an eye on how your website is doing, find problems, and fix them.
How to Avoid Link Spam
Even though links are important for improving your PageRank, you should not use spammy methods that could fail. Google punishes websites that use trickery or link scams, so focus on making real connections with your audience and giving them useful information.
Using Google EEAT to Power Your Website
The E-A-T (Expertise, Authoritativeness, and Trustworthiness) standards from Google stress how important it is to build authority and trust online. You can improve your website’s E-A-T and make it more visible in search results by showing that you know a lot about your field, building authority through good content and trustworthy backlinks, and being honest and open.
Conclusion
Understanding PageRank and using good SEO methods are important if you want to make your website more visible and get free traffic. You can improve your online visibility and be successful in the digital world by focusing on building quality links, making your website search engine friendly, and following Google’s rules.
Are you ready to change things about your site? Use these tips right away to see your Page Rank go through the roof.
