Audit your store against 258 conversion best practices, page by page. Tick what you already do, watch your score build, and see where the biggest wins are. Your progress saves in this browser.
Built by Just Lead Market, a Google Ads and CRO agency.
Work through the checklist page by page. The product page, category page, and checkout carry the most weight because they decide most purchases, so fix their gaps first. Home and landing pages set expectations and build trust, the cart and add-to-cart steps remove friction before payment, and the thank-you page turns a first order into a repeat one. Tick what your store already does to see your weakest pages and the highest-impact fixes.
General Website
0/46
Header
User Experience
Footer
Search Bar
Overall
Home Page
0/19
General Website
Testimonials
Category Page
0/29
Product List
Filters
Overall Website
Landing Page
0/27
Website Overview
Call To Action Section
Product Page
0/69
Overall Website
Products Section
Photo gallery
Call-to-Action Section
Testimonials
Altering and AOV boosters
Detailed Product Information
Add to Cart Page
0/24
Call-to-Action section
Overall Website
Checkout Page
0/36
Login and Register
Application Form
Altering and AOV Boosters
Overall Website
Thank You Page
0/8
Conversion and AOV Boosters
Overall Website
CRO checklist FAQs
Go page by page and tick every checkpoint your store already meets. As you tick, your CRO score and per-page progress update, so you can see which pages are strongest and which have the most untapped wins. Your progress is saved in your browser, so you can return and finish later.
Conversion rate optimization (CRO) is the practice of improving the share of visitors who take the action you want, such as buying, adding to cart, or starting checkout. Instead of paying for more traffic, you remove the friction, doubt, and confusion that stop the people who are already on your store. This checklist turns that work into concrete, page-by-page checks.
Start with the pages that carry the most weight: product, category, and checkout. Make pricing, shipping, and returns clear, put trust signals next to the buy button, speed up your pages, and cut steps and form fields in checkout. Work down this checklist page by page, fix the biggest gaps first, then test the changes. If you want a second pair of eyes, get a free CRO audit.
The usual culprits are unclear pricing or surprise shipping costs, weak or missing product images and reviews, slow pages, a confusing path to checkout, forced account creation, and too many form fields. The checkout and product pages tend to leak the most revenue, which is why they score highest in this checklist.
The product page, category page, and checkout tend to move conversion the most, which is why they carry the highest weight in the score. The cart, landing pages, and general site experience matter too. This checklist covers all of them so you can find the biggest leak.
Most e-commerce stores convert somewhere between 1% and 3%, and strong stores push past that. Rather than chase a single benchmark, fix the friction this checklist surfaces (trust, clarity, and checkout flow), since that is what actually lifts your rate.
Yes. The interactive checklist is completely free and needs no sign-up. If you also want it as a Google Sheet to work in a spreadsheet, we will send you a copy in exchange for your email. It is published by Just Lead Market, a Google Ads and CRO agency, so store owners can self-audit before they scale spend.
Your score is the share of all checkpoints you have ticked. When the tool picks your single biggest opportunity, pages are weighted by how much they typically influence conversion (product, category, and checkout count most), so high-impact pages are prioritised first.