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Marketing & Growth Blog

Data-backed guides on Google Ads, CRO, Shopify, and conversion tracking, from the team running these accounts every day.

Chart of break-even ROAS by gross margin: it climbs from 1.43 at a 70% margin to 5.00 at a 20% margin
Google Ads9 min

Break-Even ROAS: The Line Where Your Ads Stop Losing Money

Break-even ROAS is 1 divided by gross margin. Get the formula, the margin table, and how to set Google Ads targets above the line. Free calculator.

Abdul Rauf AliFounder & CEO, Just Lead Market
Google Ads10 min

Google Merchant Center Suspended for Misrepresentation: How to Fix It

Suspended for misrepresentation? The ranked root causes, the free 60-check audit workflow I run on client accounts, and how to pass the review.

Abdul Rauf AliFounder & CEO, Just Lead Market
Fund Your Winners chart comparing each SKU's Shopify revenue share against its Google Ads spend share, flagging aligned winners, a starved winner, and a funded loser.
GA4 & tracking9 min

Shopify Analytics vs Google Analytics: Find Your Winning SKUs, Then Fund Them

Reconcile Shopify and Google Analytics data first. Then run a SKU spend alignment audit so your top revenue products take the top ad spend.

Abdul Rauf AliFounder & CEO, Just Lead Market
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