Marketing & Growth Blog
Data-backed guides on Google Ads, CRO, Shopify, and conversion tracking, from the team running these accounts every day.
How to Choose a PPC Agency for Your Ecommerce Store
The five questions that expose a weak PPC agency, the ownership terms to get in writing, and the red flags inside the account. For stores at $10k+/mo.
AI PPC Management: What to Automate and What Stays Human
AI can read a Google Ads account, run scheduled checks, and draft changes. Bids, budgets, and brand stay human. The split we run on ecommerce accounts.
Shopify vs BigCommerce: which platform should an established store be on?
Shopify vs BigCommerce for stores already trading. The June 2026 BigCommerce fee change, UK pricing, SEO and ads risk in a replatform, and when to stay.
Shopify Store Not Converting? Find the Leak Before You Buy More Traffic
Shopify store getting traffic but no sales? Prove whether the leak is traffic, product page, checkout, tracking, or offer. Free 293 check CRO list.
Google Merchant Center Suspension Appeal: The Full Process, in the Right Order
The suspension appeal in the right order: audit first, then Request review. Review timelines, cool down rules, and the free 70-check audit I use.
Google Ads Management Pricing: What Stores Actually Pay in 2026
Typical Google Ads management pricing in 2026 runs 10 to 20% of ad spend plus setup fees. Compare benchmark ranges and see our full published rate card.
Ecommerce Conversion Rate Optimization for Stores Already Buying Traffic
How to diagnose and fix a low ecommerce conversion rate when you already spend $10k+/month on ads. Includes our free 293-check CRO checklist.
Break-Even ROAS: The Line Where Your Ads Stop Losing Money
Break-even ROAS is 1 divided by gross margin. Get the formula, the margin table, and how to set Google Ads targets above the line. Free calculator.
Google Merchant Center Suspended for Misrepresentation: How to Fix It
Suspended for misrepresentation? The ranked root causes, the free 70-check audit workflow I run on client accounts, and how to pass the review.
Shopify Analytics vs Google Analytics: Find Your Winning SKUs, Then Fund Them
Reconcile Shopify and Google Analytics data first. Then run a SKU spend alignment audit so your top revenue products take the top ad spend.