Worksheet templates
Practical sheets to drop into your internal process.
These are the working sheets we actually open during a client audit, not theory. Each one is built to catch the small, expensive mistakes that quietly drain a budget: tracking that is not firing, landing pages leaking intent, messy feeds, and keyword lists that need a cleanup. Copy a worksheet into your own process and you can start fixing leaks the same day.
In this collection
Working checklists and audit sheets we use on real client accounts. Use them on the page or copy them into your own workflow.
- LiveAudits
E-commerce CRO Checklist
Audit your store against 293 evidence-graded conversion checks, page by page. Tick what you do, fix the Critical gaps first, and see your weakest pages.
Built for furniture and homeware stores too.
- LiveAudits
Google Call Ads Checklist
Call-only ads stop serving in February 2027. 121 graded checks covering call tracking, the migration to RSAs with call assets, and the weekly routine that keeps a call campaign honest.
- LiveAudits
Google Shopping Title Optimization
The title system we use on client feeds: 58 graded rules, 7 templates, 10 bad vs good examples, and a builder Sheet with live length and policy flags.
- LiveAudits
Customer Avatar Builder
A 57-field ideal customer profile workbook plus the AI prompt that fills it from your store data, with a $49 done-for-you option.
- LiveAudits
Google Ads Audit Checklist
The 78-point PPC audit we run on client accounts: 11 sections, graded Critical / High / Standard, 18 checks with full how-to-check and how-to-fix walkthroughs. Tick it on the page or copy the Sheet.
- LiveAudits
Feed Title Generator
Rewrite Google Merchant Center product titles in bulk: a 10-column feed template plus an AI prompt that returns policy safe, front loaded titles as TSV, with a $99 done-for-you batch option.
- LiveAudits
Auto Recommendations Firewall
22 Google Ads recommendation types, each with an Always, Sometimes, or Never verdict and the reason. Set your auto-apply settings once and stop unreviewed bid, keyword, and targeting changes.
- LiveAudits
Google Ads Negative Keyword List
1,380 negatives across 6 upload-ready lists, each term with a category, match type, and a one-line reason, plus the 5-minute conflict check that keeps the list from blocking your own buyers.
- LiveAudits
Google Ads + GA4 Tracking Audit
33 tracking checks across 8 sections: linking, conversion actions and values, revenue truth, UTMs, attribution, GA4 audiences, consent, and monitoring. Tick through it on the page in 45 to 60 minutes.