Worksheet templates
Practical sheets to drop into your internal process.
These are the working sheets we actually open during a client audit, not theory. Each one is built to catch the small, expensive mistakes that quietly drain a budget: tracking that is not firing, landing pages leaking intent, messy feeds, and keyword lists that need a cleanup. Copy a worksheet into your own process and you can start fixing leaks the same day.
In this collection
Working checklists and audit sheets we use on real client accounts. Use them on the page or copy them into your own workflow.
- LiveAudits
E-commerce CRO Checklist
Audit your store against 293 evidence-graded conversion checks, page by page. Tick what you do, fix the Critical gaps first, and see your weakest pages.
- LiveAudits
Google Call Ads Checklist
Call-only ads stop serving in February 2027. 121 graded checks covering call tracking, the migration to RSAs with call assets, and the weekly routine that keeps a call campaign honest.
- LiveAudits
Google Shopping Title Optimization
The title system we use on client feeds: 58 graded rules, 7 templates, 10 bad vs good examples, and a builder Sheet with live length and policy flags.